Connecting you with India’s timeless paintings and the artisans.

Our Story

At Danasto, every creation begins with a story – a story of nature, tradition, and the skilled hands of artisans who transform the simplest of materials into timeless treasures. We are not just a store; we are a movement to preserve rural craftsmanship, revive forgotten practices, and bring authentic, eco-friendly products into everyday life.

Learning with Fabric – Where Stories Come Alive

From recycled cotton fabrics, we weave dreams into reality for young learners. Our educational toys, fabric books, charts, and story puppets are designed to spark imagination while keeping sustainability at heart. Each stitch carries the warmth of rural women artisans, who pass on age-old storytelling traditions through soft textures and playful forms. With Danasto’s fabric learning range, education is not just about alphabets and numbers – it is about feeling, touching, and connecting with stories that nurture curiosity.

Fabrics for Living – Handcrafted for Your Home

Home is where comfort meets expression. At Danasto, we bring you handcrafted home décor and fabric essentials, each made from recycled or natural cotton. Whether it is a hand-stitched cushion cover, a rustic wall hanging, or a table runner, every piece tells a tale of conscious living. Instead of factory-made monotony, we celebrate imperfections – the tiny knots, the uneven weaves – because they speak of the human touch, the artisan’s dedication, and the beauty of handmade.

Weaves of the River – Craft Born from Nature

Along riverbanks, where wild grasses sway with the wind, artisans gather nature’s raw beauty and transform it into everyday elegance. Our river grass products – from table mats and runners to eco-friendly pouches – carry the essence of riverside living. These creations not only reduce plastic use but also sustain rural communities who have mastered the delicate craft of weaving grass into functional art. With every purchase, you hold a piece of the river’s rhythm in your hands.

Authentic Grains & Nature’s Harvest

Beyond craft, Danasto celebrates the richness of India’s soil. We bring you rare grains, wholesome ragi, indigenous rice varieties, and natural fruits like amla and seema rega. These are not just foods – they are heritage seeds, passed down generations, preserved by farmers who believe in purity over profit. Alongside, our use of dry leaves in packaging and craft reflects our commitment to staying close to nature, ensuring nothing goes to waste. With every grain, you taste authenticity and the promise of healthier living.

Paintings of India – A Canvas of Culture

India’s art is as diverse as its land. Through Danasto, we open a window into traditional painting forms like Madhubani, Pattachitra, Thanjavur, Pichwai, and Raghurajpur. These paintings, filled with mythological tales, vibrant colors, and intricate detailing, carry centuries of storytelling traditions. We don’t just display art; we connect you to artists. If your heart desires a piece of heritage, we arrange commissioned works directly from artisans, ensuring their craft continues to thrive.

Our Promise – Handmade. Sustainable. Pure.

Danasto is built on the belief that handmade is heart-made. Every product – whether fabric, grain, grass, or art – reflects purity, tradition, and sustainability. By choosing Danasto, you support rural artisans, reduce waste, and keep cultural legacies alive. Together, we can shape a future where shopping is not just consumption, but contribution – to nature, to craft, and to community.

Weaving a Sustainable Future: The Danasto Vision

At Danasto (Devagison Company), our mission goes beyond creating beautiful products—it's about building a sustainable ecosystem of empowerment, craft, and community across South India.

Our founder, Dhanasekara Perumal, is dedicated to generating dignified job opportunities while fostering a commitment to traditional skills and environmentally friendly materials.

Sustainability is our Thread

Every creation at Danasto carries a purpose — to respect the Earth, honor the artisan, and give waste a new life.

Recycle & Reuse

We turn discarded cotton into beautiful, useful products — giving fabrics a second life.

Handmade with Love

Every item is crafted by skilled artisans, not machines — preserving traditions and livelihoods.

Eco Impact

With every product, we reduce landfill waste and move one step closer to a sustainable future.

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